Maternity Cover - Marketing Manager

You will:

• Follow a fully costed annual marketing and communication plan.
• To create and send digital and hard copy campaigns in line with the plan and to analyse the results
• To produce and follow a fully costed advertising plan to encompass all relevant advertising media
• To ensure company website and mobile site are current, consistent, and appropriate and that website is effective
• To ensure all social media activities are current, consistent, appropriate and effective to include some out-of-hours response where required
• To ensure printed and press materials and marketing are current, consistent, appropriate and effective
• To ensure customer and potential customer data captured is recorded on a database in a timely manner and used effectively for marketing purposes
• To ensure that news stories are published in the press
• To organise and attend marketing events, careers fairs, etc. including academy taster events and marketing these appropriately, as well as liaising with recruitment teams to administer invitations and/or offer letters
• To produce regular written, photographic and video content to a high standard, and liaising with external suppliers and/or designers when required
• To produce and send a range of digital newsletters on a monthly basis, as well as a printed quarterly newsletter to be distributed to all employers and other appropriate recipients
• To research and keep up to date with new and innovative ways of marketing and to include digital marketing, SEO, Google AdWords, etc
• To manage marketing staff as required
• To maintain good working relationships with key stakeholders within the business to ensure that all advertising is current, accurate and aligned to commercial requirements
• To support the company in ensuring compliance with the requirements of the Data Protection Act
• To represent the company in the role of Data Protection Officer (DPO) leading on GDPR compliance and training