With years of expertise in football education, we’ve become one of the leading training providers for aspiring footballers and coaches. What truly sets us apart is our dedication to offering real-world, hands-on experience in the world of sport.
Our full-time football education programs are delivered in partnership with Pro:Direct Academy Northampton, Pro:Direct Academy Leicester, Pro:Direct Academy Peterborough, Pro:Direct Lutterworth, Romulus FC and Racing Club Warwick FC. With six academies across Birmingham, Daventry, Quorn, Peterborough, and Warwick, we offer two pathways—BTEC or NVQ, both up to Level 3—that are designed to set you on the path to a successful career in sport or sports coaching.
Here’s what you can expect:
- 10 hours of professional UEFA coaching each week
- At least one match day per week, including competitive fixtures against professional clubs, US colleges, and touring teams
- Training 3 times a week with UEFA A or B licensed coaches at state-of-the-art facilities
- Strength & conditioning and recovery sessions to enhance your performance
- Opportunities to train at St. George’s Park, the national football centre
- Exposure to top-level competitions such as the National League Youth Alliance, ECFA league, and FA Youth Cup
- Unique opportunities for each academy, including Pro:Direct Academy Select XI events and discounts on sports gear
When you join our program, you’re not just training—you’re actively preparing for a career in football or sports coaching. From day one, you’ll be developing your skills in real-life, competitive settings, ensuring you’re work-ready upon graduation.
Course Information
Sports Coaching & Development (BTEC Level 3)
This 2-year course is intended for those wanting to progress directly to self-employment in the coaching and development sector as a coach.
Course Content
- Careers in the sport and active leisure industry
- Health, wellbeing and sport
- Developing coaching skills
- Applied coaching skills
- Research projects in sport
- Sports Development
- Self-employment in sports and physical activity
Level 2 VTCT in Sports Studies
This 12-month course is perfect for those who aspire to work in a PE and school sport setting, prior to qualifying as a Teaching Assistant.
Course Content
- Anatomy and physiology for sport
- Psychology for sport performance
- Planning and leading sport activities
- Planning and running a sport event
- Nutrition for sports performance
- Injuries in sports
- Business skills in sport
- Technical and tactical awareness for sport
Level 3 Active IQ in Coaching Sport
This 12-month qualification provides the skills and knowledge to be able to plan, deliver and evaluate coaching sessions in a coaching role.
Please note this course is only valid if you enrol before October
Course Content
- Planning and coaching multisport activity sessions
- Working with children’s and young people in a coaching environment
- Principles of anatomy, physiology and fitness
- Health and safety for coaching in different environments
- Principles of fundamental movement and sports skills
- Delivering exceptional customer care
- Managing personal and professional development
Additional information
Trial Days
Interested in knowing more about our Sports Academies?
Click here to book your place at our next Trial Day and come and see what our academies have to offer you..
Financial Support
Apply here for financial support.
Entry Requirements
There are no formal entry requirements to join our programmes. However, if you do not hold a GCSE grade of 4 in maths and/or English we will incorporate these functional skills or GCSE’s into your training. When joining the programme you will first have an interview with a member of the team at the Academy to check your eligibility, we look at additional needs required, behaviour and interest in the programme during this stage.
Work Experience
During your course, we will support you with work experience which will assist you when the time comes to decide on your next steps. Work experience hours can vary from 6 hours to 350 hours depending on your qualifications.
anything else i need to know?
Yes – it’s not all work, work, work! With our courses, you will also have the opportunity to visit companies and enjoy a wide range of trips and activities. And…a high percentage of young people who attend our academies progress into an apprenticeship, job or further education. HOET also offers a wide range of ‘Personal Development’ sessions, trips and workshops to support your needs.
Our academies
Pro:Direct Academy Lutterworth
The Aushden Clark Area, Hall Lane, Lutterworth, Le17 4LN
Soccer Assist
Soccer Assist is an award-winning scholarship agency that helps talented student-athletes secure scholarships in the USA. Based in the UK, the foundation of Soccer Assist is set on providing world-class experiences to aspiring student-athletes whilst supporting them throughout their journey at college. Soccer Assist helps hundreds of students every year go to college in America by securing them a discount on their fees. In return, these students will represent their college soccer team where they get to travel up and down the country playing competitively whilst studying towards a Bachelors degree in their field of study.
