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Upskilling a workforce is not just an investment in people — it is an investment in the long‑term success and resilience of an organisation. For Via East Midlands, this commitment has been strengthened through a trusted partnership with Heart of England Training (HOET). With several employees progressing through qualifications such as the Team Leader Level 3 and Operations Manager Level 5 apprenticeship programmes, Via EM have seen meaningful, tangible benefits across their teams.
A Partnership Built on Support and Collaboration

Via East Midlands describe their experience with HOET as nothing short of outstanding.

As Aaron Brown, manager and programme lead, explains:

“Our overall experience has been extremely positive, the partnership has felt collaborative, supportive, with a focus on helping our upskilling opportunities through apprenticeships. Communication has been consistent and proactive, and we’ve always felt confident that our employees were receiving high‑quality training.”

This sense of partnership sits at the heart of HOET’s approach. For Via EM, having a training provider who genuinely takes time to understand their needs has been key in helping them shape robust internal development pathways.

 

Upskilling Through Apprenticeships: Real Impact Across Teams

Via East Midlands made a strategic decision to enrol existing employees onto HOET apprenticeship programmes to build confidence, expand capability, and enhance leadership behaviours across departments.

Aaron highlights that:

“We have been upskilling current employees through apprenticeships which has strengthened our teams by bringing fresh perspectives from their learning. It has allowed them to demonstrate further mentoring and coaching skills, naturally lifting capability across the departments.”

The impact has gone far beyond individual progression. Employees have been applying new knowledge immediately into their roles, improving day‑to‑day performance and positively shaping the organisation’s culture.

 

Why HOET Apprenticeships Stand Out

For Via EM, the quality of the programmes offered by HOET has been a major differentiator. Aaron shares that:

“HOET programmes stand out due to the level of personalised support and the practical, real‑world learning approach. The trainers take time to understand our organisation, ensuring learning is relevant.”

This tailored delivery — balanced effectively between theory and workplace application — has contributed to improvements in:

  • Productivity
  • Time management
  • Accuracy
  • Service quality
  • Employee confidence

 

A Success Story That Demonstrates More Than Just a Qualification

One apprentice’s journey particularly stood out to Aaron and his team.

He explains:

“One of our employees who upskilled through the Level 3 Team Leader Apprenticeship completed their required English qualification alongside their apprenticeship. Although at first the employee envisioned completing this qualification as more work and hassle, the employee saw a dramatic impact on their overall communication skills because of the teaching and knowledge gained.”

This story reflects a wider theme — that the apprenticeships delivered by HOET develop not only technical knowledge, but essential life and workplace skills that empower people to flourish.

 

Skills That Shape a Positive Workplace Culture
Through the apprenticeships, Aaron has seen clear behavioural and professional development:
“We’ve seen strong growth in their communication skills, personal accountability, organisation, and enhanced decision making. They show a genuine eagerness to learn, adapt quickly, and demonstrate a professional attitude that positively shapes their team’s culture.”
Empowering Growth Together

The partnership between HOET and Via East Midlands continues to demonstrate the power of high‑quality apprenticeships. By upskilling their team through Level 3 and Level 5 programmes, Via EM have strengthened their workforce, improved capability, and opened doors for further development across the organisation.

If your organisation is ready to empower its people, grow internal talent, and build stronger teams – check out our portfolio of business apprenticeships.