This month, we’re shining the spotlight on Bobbie, one of our talented Marketing team members. Whether she’s creating eye-catching graphics, managing social media campaigns, visiting academies, or keeping our CRM running smoothly, Bobbie plays an important role in sharing the great work happening across Heart of England Training.
Meet Bobbie
Bobbie has been part of the HOET family for almost two years and will celebrate her second work anniversary in November. During that time, she has developed her marketing knowledge and gained experience across a wide range of projects and campaigns.
Bobbie’s role covers a variety of marketing activities, including managing social media channels, creating academy resources, photography, writing blog posts and good news stories, graphic design and print production, paid social media advertising, CRM management, and supporting academy visits. No two days are ever the same, which is one of the things she enjoys most about her role.
Bobbie's Journey at HOET
Bobbie began her HOET journey working on the Business-to-Business (B2B) side of marketing, supporting employer-focused campaigns and communications. Last year, she moved across to the Business-to-Consumer (B2C) side of the team, where she now focuses on engaging learners and promoting opportunities available through HOET.
The move has allowed Bobbie to broaden her experience and continue developing into a well-rounded marketer.
Why HOET?
When asked why she enjoys working at HOET, Bobbie says it’s the people that make the difference.
“I work with a nice team and have a good laugh at work. You spend a lot of time at work with your colleagues, so I think that’s really important.”
She also enjoys the opportunities the role provides to develop her skills and expand her marketing knowledge.
“I think this role is really helping me to develop my marketing skills and become a well-rounded marketer.”
What Does Bobbie Love About Her Role?
One of Bobbie’s favourite aspects of her job is visiting academies and meeting new people.
“I love academy visits because they’re really social and every day is different.”
As well as enjoying the creative side of marketing, particularly graphic design, Bobbie appreciates being part of a close-knit team where everyone supports each other and works together to tackle challenges.
Of course, it wouldn’t be a spotlight interview without some mentions of her colleagues!
Bobbie says she enjoys sitting next to Alice because she always makes her laugh, insightful conversations with Riv about his collection of random knowledge, and the quizzes that Heather provides.
Being office-based is another positive for Bobbie, who values the social atmosphere and structure that comes with working alongside the rest of the team.
Outside of Work
When she’s not busy creating marketing campaigns, Bobbie enjoys shopping, fashion, spending time with friends and heading off all over the country on spontaneous weekend adventures for hikes.
A Special Mention
When asked if there was anyone at HOET who has particularly enhanced her time here, Bobbie was quick to mention Alice.
“She’s a great laugh, a fantastic mentor and always knows how to cheer me up on a difficult day. Cookies from the garage definitely help!”
Proudest Achievement
One project that stands out for Bobbie is her work with the CRM, which she identifies as her proudest achievement since joining HOET. Managing and developing CRM activity has allowed her to build valuable skills and make a real impact on marketing performance and communications.
Something You Might Not Know...
To finish, we asked Bobbie to share something her colleagues might not know about her.
Her answer?
“I can do the splits… but please don’t ask me to prove it!”
We’re delighted to have Bobbie as part of the HOET team and look forward to seeing what she achieves next. Thanks for being such a valued member of the team, Bobbie! 🌟
